Competitor Analysis B2B
About this template
This template serves as a comprehensive tool for comparing and analyzing B2B software solutions. It is customizable to fit specific use cases and allows for further adjustments based on your unique needs. Use this template to streamline your competitive research and gain valuable insights into your industry landscape.
Key Elements :
- Company Overview: Capture essential details about each competitor, including company size, type (e.g., startup, established, enterprise), leadership, and key milestones.
- Market Covered: Identify the geographical regions and market segments each competitor targets, such as North America, EMEA, APAC, or specific industry sectors.
- Industry Focus: Evaluate the primary industries served, such as BFSI, healthcare, retail, or manufacturing, to understand their market positioning and specialization.
- Core Features: Document and compare the fundamental features and functionalities of competitors’ products or services.
- Advanced Features: Assess any unique or advanced features that differentiate competitors, such as AI/ML capabilities, advanced analytics, or custom integrations.
- Strengths: Identify key strengths, including technological advantages, superior customer support, robust performance, or innovative solutions.
- Weaknesses: Note any weaknesses or limitations, such as high pricing, limited features, scalability issues, or poor user feedback.
- Market Size: Estimate the market size and potential growth for each competitor, providing insight into their market share and future prospects.
- Company Type: Categorize competitors based on their business model, such as SaaS providers, on-premise solutions, or hybrid models.
- Integration Options: Review the integration capabilities with other software or platforms, such as CRM systems, ERP solutions, or third-party APIs.
- Partners: List key strategic partners, alliances, or channel partners that enhance the competitors’ market presence or capabilities.
- Investors: Identify major investors and funding rounds to understand the financial backing and stability of each competitor.
