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Developed over the course of my 10 year marketing career, this competitor research workbook provides an easy to follow framework for understanding the way your product or service business shows up in the market. Complete all at once or over time to plan your offers strategically.

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Customer journey mapping captures the complete client experience, including not only their use of a service or product, but every physical and digital touch point. Use it to map content funnels across your media channels based on their needs, desires, tools, and experiences.

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The Testimonial Interview Questionnaire helps businesses capture compelling customer success stories. Includes: prewritten question guide and
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