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Anthony Idle's Ecommerce Garage

Great and simple

This one page Ecommerce Brand Style Guide helps you and everyone working on your business know if something is on brand or not on brand. 

1 Page Ecommerce Brand Style Guide

This is a brief used for running multiple day sales events like a Black Friday Cyber Monday. Consider starting the sale well before the Monday of the weekend. Even a week before. Ideally you should be list building with competitions and giveaways in Q1,2 & 3 to deliver Q4 sales.

Major Ecommerce Sale Campaign Brief

Your bread and butter multiple times per week or month ecommerce newsletter template. Think about 3 or 4 blocks sitting on top of each other. Each block has 1 message and the further away from the top the less important the block is.

Ecommerce Campaign Email Send Brief

This user acceptance testing checklist is used for major ecommerce website launches. It is not going to be used every time an existing theme is duplicated but would be applicable the first time an entirely new different theme or platform is launched. Eg Shopify launch.

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