Brand Kit
Über diese Vorlage
This is a comprehensive brand kit template for you to fill out with your business information. It consists of a dashboard and five attached pages which are laid out as follows:
Page 1: Brand Strategy
Mission Statement
Brand Vision
Brand Values
Brand Story
Brand Positioning
Page 2: Brand Style Guide
Tone of Voice
Colour Palette
Fonts
Moodboard
Resources i.e. download links for the colour palette etc
Page 3: Target Audience
A space to create customer personas
Page 4: Competitor Analysis
A space to identify competitors, evaluate their strengths and weaknesses + how to differentiate ourselves
Page 5: Content Strategy
SMART Goals
Business Objectives
Marketing Objectives
Content Pillars
Content Ideas
