Supercharge your Lead Magnet

Lead magnets are a teaser. Think of them as

• a low-risk introduction to what you offer

• your two minutes of fame in someone else’s life

• an opportunity to convert a casual fan to a curious follower

This guide includes universally applicable tips for any lead magnet, whether it's an email mini-course, a series of videos, an e-book, a Twitter thread or a Notion doc to help you gain maximum impact.