Growth Experiment Doc (PRD)

Turn your product experiments from guesswork into a structured learning engine with this growth experimentation template. Built for teams who want to move beyond 'throwing stuff at the wall' to create meaningful, evidence-based product improvements.

Key Features:
1. Learning-First Framework: Start with clear objectives and hypotheses, ensuring every experiment contributes to your product knowledge base
2. Evidence-Based Design: Dedicated sections for documenting observations, beliefs, and supporting evidence that ground your experiments in real data and keep you intellectually honest
3. Testing Structure: Detailed setup guidance for control and test groups, with special consideration for B2B contexts where traditional A/B testing volumes may be limited
4. Metrics Framework: Track both topline and counter metrics to ensure holistic understanding of experiment impact
5. Results Documentation: Structured approach to recording outcomes, learnings, and next steps, building an invaluable knowledge repository for your team

Perfect for:
- Product teams transitioning from ad-hoc to systematic testing
- B2B companies working with smaller user volumes
- Teams looking to build experimentation discipline
- Organizations wanting to make data-informed product decisions