This Notion template is designed to help social media managers, freelancers, and agencies analyze, track, and compare competitors in a structured and insightful way.

Whether you're scoping out direct rivals, digital tools, or niche agencies, this dashboard provides everything you need to identify gaps, spot opportunities, and build a stronger market position.

1. Competitor Table View

• Easily compare competitors side-by-side

• Track services, pricing, audience, strengths & weaknesses

• Sort by niche, pricing model, or strategy focus

2. Competitor Profile Page Template

• Detailed breakdown of each competitor’s offerings

• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

• Social media presence overview

• Pricing model and service list

• Notes, screenshots, and embedded links

3. Custom Tags & Filters

• Organize by niche (e.g., coaches, ecommerce, SaaS)

• Highlight competitors targeting different platforms like Instagram, TikTok, LinkedIn

• Filter by strengths or growth areas for strategic planning

• Social media agencies & freelancers

• Marketing consultants doing market research

• Startups preparing go-to-market strategies

• Founders exploring new service offerings

• Stay ahead by 
  monitoring trends and gaps
   in your industry

• Build a 
  clear picture of your market landscape

• Streamline team collaboration by centralizing research

• Use it to inspire your own positioning, pricing, or service design