How RoomPriceGenie turned 70,000+ sales calls into coaching every rep can use
As RoomPriceGenie’s AI Ops Lead, Armin Naimi automates the manual work that slows teams down. When he discovered sales managers didn’t have the bandwidth to review enough calls to coach reps and spot performance patterns, he built a workflow in Notion to automate the process. Now, each call is scored automatically, saving more than 30 hours a month and giving every rep consistent feedback.
Coaching a growing sales team, one call at a time
RoomPriceGenie’s revenue-management software gives independent hotels the pricing power of the big chains, and it’s now used by thousands of properties across 65 countries. Behind that growth is a sales-development team who speaks with around 700 potential customers every week.
Reviewing those conversations to see where support was needed was manual and time-consuming, making it difficult to give every rep the same level of coaching. So Armin built a workflow in Notion that scores every eligible sales call automatically. Now salespeople receive timely, consistent feedback, and managers get a clear view of performance across individuals, markets, and regions—helping them focus their coaching where it’s needed most.
The rubric was there, but the automation was missing
RoomPriceGenie had already built a call-coaching rubric in Notion as a skill. But sales development representatives (SDRs) had to manually download their call transcripts, upload them to Notion AI to run the skill, then share that scoring with their managers. At best, about 10 percent of calls were scored.
The breakthrough was making it a more automated workflow to save time and bring every call into the review process. “For coaching, it’s really important to have a full picture of everything going on,” Armin explains.
One end-to-end workflow, from call transcript to coaching conversation
Armin built a shared workflow in Notion to automate the process:
Calls are added to Notion without manual work: A Notion Worker logs every call in a Notion database. Its first run backfilled about 70,000 historical calls in under nine hours, and it now syncs new calls as they are made.
Every eligible call becomes structured coaching data: When a new transcript is added to the database, the SDR Call Coach Custom Agent reviews it using RoomPriceGenie’s coaching rubric and adds context such as the rep’s manager, role, language, and region. Managers can then filter results by rep, market, or score to spot trends and prepare for 1:1s without listening to every call.
Managers get a fuller view of team performance: The agent adds each result to a centralized database with a scorecard, focus theme, market context, and link to the original call.
The result is a consistent, permissioned process that moves from raw call data to manager-ready coaching without asking reps to download, paste, prompt, or file anything manually. Demand even showed up before the rollout was finished. “I made a video to show what’s possible, and I immediately started getting access requests,” Armin shares.
Notion Workers were the big unlock. The Worker moves the data and the Custom Agent does the scoring. Nobody has to prompt anything anymore.
Every call becomes coaching managers can use
The workflow is already changing how SDRs and sales leaders spend their time. SDRs get consistent feedback and more focused coaching conversations, so they know where to improve and feel better supported. Leaders spend less time reviewing calls and more time supporting their teams. This is RoomPriceGenie’s AI philosophy in practice: improve outcomes and give people more time for the work they value most.
Notion is where our company knowledge lives. That shared context lets us use AI for the things we as humans really can’t do.
