Value Proposition Canvas

If your genuine concern lies with your customers, and your true intent is to comprehend them deeply, then the value proposition canvas stands as a transformative tool, reshaping the way you innovate and promote your business endeavors.
About this template

The Value Proposition Canvas is a framework which can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure that there is a fit between the product and market.

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Ratings & Reviews

Útil
Sinto falta de haver possibilidade de criar uma coluna mais larga na parte de cima ou de baixo, se fosse uma linha, mas sendo apenas um quadrante com tamanho mais ajustável. Medindo o equivalente à três desses quadrados
K

Kelvin Felipe Guedes · Jun 24, 2025

Happy with use
Building a value prop canvas is a start in product creation. Filling out this template is easy because the exercise is broken down by steps that touch on important details. Building it into my work place will make it even better. Thank you, Alex!
G

Garrett · Dec 4, 2024

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