Customer Interview Question Generator with AI

Create comprehensive, open-ended customer interview questions tailored to your specific research goals. Generate 15-20 questions organized by category to uncover user needs, behaviors, and pain points for better product decisions.
About this template

How to Use the Customer Interview Question Generator

Step-by-Step Instructions:

  1. Create a new page
    using this template

  2. Fill in the required fields:

    • Problem Area/Workflow
      : Describe the specific process or task you want to explore

    • Product Type/Current Solution
      : Enter the product category or existing solution users currently use

    • Target User Role
      : Select the primary user type you'll be interviewing

    • Research Goals
      : Choose your main objectives for these interviews

    • Interview Context
      : Select the setting for your interviews

  3. Generate Interview Questions
    : Once you've filled in all fields, the AI will create a comprehensive set of interview questions organized by category

  4. Review and Customize
    : Edit the generated questions to better match your specific needs and company language

  5. Prepare for Interviews
    : Use the questions as your interview guide, but remember to follow interesting threads during actual conversations

Interview Best Practices:

  • Start with easier questions about current processes before diving into pain points

  • Listen more than you speak - aim for an 80/20 ratio (customer talking 80% of the time)

  • Use "why" follow-ups to dig deeper into initial responses

  • Pay attention to emotional responses and non-verbal cues

  • Record interviews (with permission) so you can focus on the conversation

  • Take notes on key insights immediately after each interview

  • Look for patterns across multiple interviews rather than focusing on single data points

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