These are the real frameworks I’ve used over 10+ years of operating brands at growing startups and tech companies. I share templates for branding, marketing, design, and leadership—plus some for fun!

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Kira Klaas

Use this as a quick-start guide and checklist when researching and discovering insights about your brand, using generally free resources online. This desk research can be surprisingly useful in forming strategic frameworks behind campaign briefs or selling in a budget request.

Brand Insights Checklist

This sample personas database is designed to help you understand and organize your target audience segments. Use it to define key characteristics, goals, pain points, and behaviors for each persona. 

Personas Database

The ultimate dashboard for mentor/mentee relationships to take notes, ask questions, and make reflections—including resources for both mentors and mentees.

Mentor/Mentee Dashboard

Planning the ultimate bachelorette, bachelor, or friends’ weekend? This is the ultimate trip planning template! Use Notion AI to help brainstorm locations, itineraries, and grocery or packing lists—then organize the plan you land on and share it with the other attendees.

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