These are the real frameworks I’ve used over 10+ years of operating brands at growing startups and tech companies. I share templates for branding, marketing, design, and leadership—plus some for fun!

Template creator

Kira Klaas

Your brand attributes are a major part of your brand identity and a key input to brand guidelines. This template helps you craft your brand attributes or personality traits to inform brand guidelines, voice and tone, and messaging.

Brand Attributes Builder

Brand marketers and product marketers can use the Competitive Positioning Framework to develop differentiated messaging and positioning for their brand. 

Competitive Positioning Framework

This sample personas database is designed to help you understand and organize your target audience segments. Use it to define key characteristics, goals, pain points, and behaviors for each persona. 

Personas Database

The ultimate dashboard for mentor/mentee relationships to take notes, ask questions, and make reflections—including resources for both mentors and mentees.

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