Similarweb

Similarweb is a digital intelligence platform for web and market data, and its MCP server gives Notion AI access to website traffic, engagement, audience demographics, and search keyword data. Ask Notion AI to compare traffic between competitors, see which sites lead search traffic for a keyword, or review a website's audience without leaving Notion.

With Notion Agent

1. Select Get connection on this page.
2. Sign in with your Similarweb account and approve access.
3. Ask Notion AI to use Similarweb by name.

Try asking:

• "Show monthly visits for example.com over the last 6 months in Similarweb"
• "Find the top sites for the keyword running shoes in Similarweb"
• "Get the audience demographics for example.com from Similarweb"

With Custom Agents

1. Open your agent's Settings → Tools & Access and select Add connection.
2. Choose Similarweb, sign in, and pick the tools the agent can use.
3. Select Connect. Each agent has its own connection.

MCP connections are available on Business and Enterprise plans, on web and desktop.