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When inspiration strikes, where do your ideas go? Usually into a journal or list that's soon forgotten. Keep a running list of your business ideas in a simple framework to track offers, observations, and opportunities. Perfect for entrepreneurs, strategists, and product managers.

Business Idea Log Observation Opportunity Offer

Customer journey mapping captures the complete client experience, including not only their use of a service or product, but every physical and digital touch point. Use it to map content funnels across your media channels based on their needs, desires, tools, and experiences.

Customer Journey Map Marketing Funnel 

Completing this Value Proposition Planning Design Map help your create marketing messaging that aligns your service or product aligns with your customer profile's needs. It helps guide you to create offers your customers will want by connecting customer pains to solution gains.

Value Proposition Planning Design Map

The A/B Message Testing Log helps marketers or business owners record and analyze what they learn as they test messaging and copy for email, content and social media marketing. Determine which messaging hypotheses and observations resonate best with target audiences.

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