Demand + growth marketing, but make it ✨structured✨

As a global growth marketer, I’ve scaled demand engines, launched category campaigns, and built the systems behind the strategy. My templates do the same and are designed to help you cut through noise, focus, and grow!

Amee B.

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Excelente

A streamlined one-page template for rapid ad testing. Keeps everyone aligned on what we're testing and why, so designers create the right creative on the first try. Prevents revisions and scope creep.

Ad Creative Brief

A decision-friendly business case template for growth leaders to evaluate new marketing channels. Built to align Marketing, Growth, Finance, and Revenue teams fast so you don’t waste time spinning wheels.

Growth Channel Business Case

A structured template for running conversion rate optimization experiments with clear hypotheses, proper measurement, and documented learnings.

Growth & CRO Experiment Brief

This template helps you identify key stakeholders, map their influence and interests, and plan early engagement during onboarding or a new initiative. Use it to guide your listening tour, capture insights, and align on who matters most, what they care about, and how to build trus

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