I run Content Lift.
We run in-depth B2B market & buyer investigations.

I've logged 22+ years in Marketing, Branding & Communications.
I spent 3 years working as an investigative reporter.
I've interviewed over 2100 people in my career.
I've worked with over 150 B2B businesses.

ryanpaulgibson

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Buyer personas are divisive in B2B
Some teams use them. Others think they're useless.
This template has the ten fundamental things your persona needs to build marketing & sales programs which influence purchasing decisions.

https://www.contentlift.io/b2b-buyer-persona-template

B2B Buyer Persona (that doesn't suck)

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