A decidedly generalist content professional working on a wide range of projects at any given time - so is on Notion a lot.

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Deborah @ Modern Parlance

Template to define who you’re talking to, what they want, what they don’t & what you can do for them.  This one is aimed at B2B marketing efforts but easily customized for B2C, etc.

Persona Profile (B2B)

A template to help the marketing team recognise who it is they need to attract and help the sales team reach the right person the right way and make the most out of initial meetings.

Ideal Client Profile (ICP)

In the same way that creating personas helps identify who you are marketing to or designing for, audience segment profiles ensure that as you develop your messaging, content, & marketing campaigns, the experiences, goals and influences of your target audience stays front of mind.

Audience Segment Profile

A single hero template to keep the many strands of book planning organised and together. Makes not only the planning easier but the later phases of actual writing easier too. So go on - stop rooting around in piles of notes, folders all over the desktop or Google drive.

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