ryanpaulgibson

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Vita

I run Content Lift.
We run in-depth B2B market & buyer investigations.

I've logged 22+ years in Marketing, Branding & Communications.
I spent 3 years working as an investigative reporter.
I've interviewed over 2100 people in my career.
I've worked with over 150 B2B businesses.

Buyer personas are divisive in B2B
Some teams use them. Others think they're useless.
This template has the ten fundamental things your persona needs to build marketing & sales programs which influence purchasing decisions.

https://www.contentlift.io/b2b-buyer-persona-template

B2B Buyer Persona (that doesn't suck)

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