Kira Klaas

These are the real frameworks I’ve used over 10+ years of operating brands at growing startups and tech companies. I share templates for branding, marketing, design, and leadership—plus some for fun!

The ultimate dashboard for mentor/mentee relationships to take notes, ask questions, and make reflections—including resources for both mentors and mentees.

Mentor/Mentee Dashboard

Planning the ultimate bachelorette, bachelor, or friends’ weekend? This is the ultimate trip planning template! Use Notion AI to help brainstorm locations, itineraries, and grocery or packing lists—then organize the plan you land on and share it with the other attendees.

Ultimate Bachelorette Planner with AI

This sample personas database is designed to help you understand and organize your target audience segments. Use it to define key characteristics, goals, pain points, and behaviors for each persona. 

Personas Database

Craft an event program or schedule for your keynote, panel, fireside chat, guest speaker, or networking event to share as a Notion page.

Event Program for Panels & Networking

This text-only doc is intended to be the simplest, most basic way to align your leadership team on the core principles of your brand: Your vision, mission, elevator pitch, your core audience, and your personality traits——the why and how of what you do. 

Corporate Strategy Summary

Use this as a quick-start guide and checklist when researching and discovering insights about your brand, using generally free resources online. This desk research can be surprisingly useful in forming strategic frameworks behind campaign briefs or selling in a budget request.

Brand Insights Checklist

The goal of a pre-mortem brainstorm is like a post-mortem reflection—but the goal is to get ahead of the possible sticking points, delays, or other challenges that could disrupt a project or throw it off its timeline. I used this at Notion at the start of every campaign.

Pre-Mortem Brainstorm

This launch calendar doubles as a project management database, giving you and your entire organization a clear view of every major customer-facing campaign, launch, or event, and also contains robust brief template to help you project manage your launches cross-functionally.

Ultimate Launch Calendar (with Brief)

I built this project management template while working at Notion to scale and manage our OOH buys for major, multi-channel global campaigns. Use it to plan and track your inventory, creative assets and due dates, vendors, and impressions.

Out-of-Home (OOH) Planning

Brand marketers and product marketers can use the Competitive Positioning Framework to develop differentiated messaging and positioning for their brand. 

Competitive Positioning Framework

This guide is the ultimate internal FAQ and resource document for teams leading rebrands. 

Rebrand: Internal FAQ

A visual routine and calendar for organizing your wellness routine, across your fitness, mindfulness, and self-care. 

Wellness, Fitness, & Self-Care Routine

A visual framework to help structure your brand foundations and map the hierarchy of your brand narrative and supporting messaging. 

Brand Foundations Framework

A how-to guide and survey template for generating value prop proof points (social proof or third-party credibility) for your business/brand from customers. Includes survey questions and email templates.

Customer Proof Points Survey

Use the brand listening tour guide to interview key stakeholders and leaders at your company about your brand’s current strengths, opportunities, and future vision in order to discover actionable themes or gaps that you can craft a plan to address and drive exec alignment.

The Brand Listening Tour 

Your brand attributes are a major part of your brand identity and a key input to brand guidelines. This template helps you craft your brand attributes or personality traits to inform brand guidelines, voice and tone, and messaging.

Brand Attributes Builder

A library of the most useful pre-built strategic communications and messaging frameworks for marketers and brand strategists, with examples.

Strategy Framework Library

The Ultimate Rebrand Checklist is a highly detailed, comprehensive project management database that helps everyone create, update, and keep track of every brand asset across the business.

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