The Curious Society

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I’m a Service Design Lead and founder of The Curious Society, a learning and publishing company exploring Service Design, AI, technology, work and society through practical Notion tools, workbooks, writing and a growing book club community.

The Service Design Career Transition Kit: PDF + Notion Toolkit. It helps you understand what you identify the gaps that actually matter for the roles you want, build credible evidence, and create a route into Design through a guided workbook and interactive Notion Workspace. 

The Service Design Career Transition Kit

AI in UX Research - PDF Workbook + Notion Template Toolkit
AI is already replacing researchers who don’t know how to work with it. Learn how AI is reshaping UX research and build the judgement, boundaries, and credibility needed to stay employable.

AI in UX Research Workbook

System Thinking in Service Design is a practical workbook designed to help you understand how services actually operate across operations, technology, policy, organisational structures, and delivery realities through hands-on exercises, frameworks, and service mapping tools.

System Thinking in Service Design Workbook

Psychology in UX Research - PDF Workbook + Notion Template Toolkit
AI won’t replace designers who master human behaviour. Learn the psychology behind real user decisions and apply it instantly with 20+ ready-to-use UX templates.

Psychology in UX Research Workbook

The Service Design Practice Kit is a practice system for people who understand some Service Design terminology but need to start doing the work. Through realistic fictional service problems, reusable tools, worked examples and practitioner debriefs, it helps you practise.

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