B2B Buyer Persona

What should you include in your B2B Persona document? It depends on your product and your audience.
Here are fields you should consider:

1. ICP (Company info)

• Firmographics

• Technographic Data

• Business-level challenges and goals

• Buying committee

• Qualification criteria

1. Buyer persona

2. Channels where they spend their time

3. Keywords and questions with stages of awareness